Colombia’s #1 Coffee Brand, Café Sello Rojo planned its official US launch in 2023 and needed an American lift to translate its history and credibility to new audiences. This expansion covered editorial marketing, creative direction, and a complete visual library including photography, patterns and custom assets.
A comprehensive digital content calendar was prepared ahead of the brand’s launch. Bold, engaging UI and UX integrated with editorial content, SEO strategy and custom animations connect the brand to multicultural millennials. A Spanglish brand language was developed to communicate the brand’s roots and deliver its US positioning strategy.