JOYCE is looking for a copywriter who is junior – mid-level but ready to grow, adapt and lead in a small and highly-creative environment. JOYCE is a small and independent creative design studio in Minneapolis. We value big ideas and authentic lenses on the world. We are an open studio that values diversity and entrepreneurship. We are a team of creative misfits who strive to make thoughtful connections between consumers and brands. A JOYCE copywriter Should understand how to write in a way that will make real live humans smile or feel something. Should also know how to talk about ideas to designers and clients. Storyboarding, strategy are a plus. Please love naming, brand storytelling, and writing web copy. Do you like the internet, e-commerce, apps, and social media and want to write for them? Great. Are you JOYCE? Do you have a desire to learn how to adapt to a highly creative process and to work within quick timelines to meet our client’s business objectives? Bring a distinct point-of-view and creative vision to our brand, client projects, and our client’s brands? Be innovative, organized, creative, visually stimulated, conceptual, strategic, magic? Thoughtfully participate in strategic conversations and constantly push the storytelling of our brand at JOYCE and for our clients? The Crux – Your day to day responsibility Understand the creative direction set forth for each project and develop work that supports that direction. Research topics relevant to our client work and understand what is happening in various industries and markets. Collaborate with Art Director/Designer and contribute to the creation of concepts through active participation in brainstorms and other idea-generating sessions. Develop a keen knowledge of clients’ business objectives, brand, voice, consumer, and competitive landscape to inform insightful copy ideas. Develop content (naming, manifestos, long form, short form, headlines, social, scripts, etc) for clients under the direction of creative lead. Write compelling and grammatically clean, long-form copy as well as effective headlines, taglines, and calls to action. Appraise and edit your own work, and bring a sharp eye for detail to every round of a project. Write in multiple styles, formats, and tones. Extras — Additional role expectations Concept and execute smart and creative work that achieves clients’ objectives. Contribute and communicate messaging early and often to the design team on client-based projects in order to push creative concepts further, faster. Work to define personal writing style and explain and defend writing choices. Contribute content creation to JOYCE brand and client brands (video-editing, audio, photography – where appropriate). Help JOYCE share out more creative content via social media and contribute to building a community of followers online. Present work confidently and clearly to clients.Share examples of great storytelling, ads, poetry, articles, lines (can be your own). Work from pajamas for now, MPLS someday (hopefully). BIPOC folks are highly encouraged to apply. All are welcome.