National coffee retailer, Cameron’s Coffee has been producing smooth coffee since the early 80’s and today is found in over 12,000 retail doors across the country. With the position of Always Smooth, Never Bitter — it was time to reinvent the Cameron’s brand identity, packaging, website, content with something well, a little less bitter and a lot more meaningful.
Cameron’s is a brand with a big story to tell, so we wanted to bring that truthful, lighthearted personality out with the new brand design. We placed friendliness, cheerfulness and optimism at the heart of the brand design. Utilizing color, type, photography, messaging, pattern and illustration work to convey a mug half-full attitude.