Target needed a showstopping structure to capitalize on a sudden growth in the specialty bath category. In order to help reinvent the Specialty Bath Set at Target, JOYCE created an innovative solution that created category intrigue.
We proposed a bright and colorful visionary look at how the products could drive category success by reimagining an experiential way for the Target Guest to interact with the products.
Category growth was astronomical. As a result, our proposed merchandising approach and fixture recommendation was brought full chain across all Target stores.