This collection of modern products from 5000 stores in 360 cities around the globe needed a mega-fresh experience that represented the modern designers & manufacturers that sell their products exclusively on Generate Design. Working with the dev team, who was one part in Tokyo and the other in Israel provided some interesting meeting times, but we got the job done. Through content and user experience strategy, we reinvented the way people explored the product online and we delivered a modern user interface made for a design-savvy audience