Betty Crocker

CONSUMER INSIGHTS + USER EXPERIENCE STRATEGY, APP DESIGN & CREATIVE DIRECTION

In order to create an experience that people would use and enjoy interfacing with, we had to look at who exactly and truly still connects with the Betty Crocker brand. By getting to know Betty lovers, we could re-imagine how Betty Crocker could and should look today.

01 CULTURE ID

Find the cultural symbols from the Betty brand that millennials would connect with.

02 IMAGINE

Show General Mills what the future of Betty could look like in the palm of people’s hands.

3 CREATE

Create an experience that felt current, personalized, and actionable. Put a recipe in your queue, don’t bury it ina recipe box.

4 TECH

Take big data to make the experience feel unique. Make Betty your awesome next door neighbor not some old lady who lives in a book.