When Piff opened their doors to the streets of Como Avenue in 2014, they helped usher in an era of streetwear. Their brick-and-mortar store was one of the first places you could buy, sell, or trade streetwear clothes and memorabilia in Minneapolis.
Piff came to JOYCE looking to translate their expertise to the digital world. Together, we worked to elevate elements of their current visual style while marrying it with fresh, modern messaging that would connect them to any generation of hypebeasts and sneakerheads.