Surly Brewing Co.


Surly Brewing is one of the top 100 Breweries in the world and one of the best places in the country to drink beer, eat great food, and have a really good time.

They are a passionate group who gives a damn about their community and have literally changed the law in Minnesota, opening the door for one of the best and most buzzworthy craft beer scenes on the planet.

We collaborated with the Surly team to explore new ways to bring their brand to life. We designed and developed a content rich digital experience that would elevate Surly’s position and extend their story. This beer is absolutely #brewedforthenorth and the site was concepted to express their raw POV on brewing awesome beer and throwing epic parties.

1 Modern Site Experience

Create a website that pushes the Surly brand to connect more deeply to their legions of hardcore fans.

2 Brewed For the North

Way past really awesome beer and into one of the top destination breweries in the North country. We took their bold identity and pushed it into 2018.

3 Expose the Good

Design an experience that highlights all the good that they do in Mpls and the greater Northern community.