Sebastian Joe’s


BRANDING + DIGITAL CAMPAIGN & RESPONSIVE WEBSITE RE-INTRODUCING A LOCAL INSTITUTION

Sebastian Joe’s is an iconic Mpls ice cream scoop shop with a cult following since 1984. While their audience gets younger, their identity was getting less relatable.

We unraveled 30 years of local history to telltheir unique story as theoriginal gangsters of premium ice cream. When creating a modern identity system for the authentic brand – weeliminated all the sugary sweet ice cream puns and leveraged the storiedhistory of the shops and the local vibes from the respected neighborhoodsin which they reside.

1 PART ONE

Provide transparency into the process by making a real time ice cream feed of flavors.

2 PART TWO

Expose of the city’s best coffee roasters that had been previously buried by ice cream.

3 PART THREE

Give the story to the people through a specialized social experience.