Canal Park Brewing Company sought out JOYCE to create a fresh story and brand for them that would set them apart from the others. They wanted a fresh brand that exemplified their hometown pride, so we captured their love of the North and South shore of Lake Superior and created a personality as energetic as this outdoorsy team. JOYCE created a bold identity for their pub and brews through in-pub experience collateral, merchandise with a Northcoast attitude, and a modern & responsive web experience.